Girls’ Generation (SNSD): K-Pop Goddess

If you are not a K-Pop fans, maybe Girls’ Generation will not tell you absolutely anything. On the other side, if you are K-pop fans, you are already praying like you had seen God. Because those eight (+1) members are Goddess…and this time i am not kidding.

The role of Girls’ Generation (SNSD) in K-Pop

First thing first: Who is Girls’ Generation? It’s a 8-member K-pop female group active between 2006 and 2017. The member were: Tiffany, Seohyun, Hyoyeon, Sooyoung, Sunny, Yoona, Yuri, Taeyeon and Jessica since 2013 (although around Jessica there’s some controversy)

Why are they so important? Because they were like the “Beatles of South Korea”. Ok, it’s maybe a little bit too much, but they have change the game in the K-pop industry. You can easily see a huge difference between the time before the Girls’ Generation and the time after them.

K-pop After Girls Generation

K-pop now is now something usual to hear. Group like BlackPink, BTS, Red Velvet and Aespa right now are very huge superstart, often world-wide superstars. If you think about it, BTS were guest on the “Ellen Degeneres Show”, “The Tonight Show Starring Jimmy Fallon” or on “The Late Late Show with James Corden” and The Black Pink were guest on “Good Morning America” and the “Jimmy Kimmel Live”. Now, if you live in Europe or in American continent and you see a K-pop group, you may know who this group are. But it has never been like that! No, sir.

If BlackPink had the opportunity to make a song together with Selena Gomez, and if K-pop is able to create so much hype around itself, is both because the perfomers’ talent, but also because the Girls’ Geration started their career. If this group never made its debut, nothing would have been the same right now.

K-Pop Before girls generation

Before Girls’ generation’s debut, K-pop was way much smaller than what it is right now. There were amazing and super talented group and solo singer (Like the super talented BoA Kwon), but they were all confinded in South Korea and on the Far East (Japan, maybe China). Not because they were not allowed to travel all over the world, but because there was any massive interest in K-Pop in the rest of the world. To be honest, they sing in korean. Nobody outside South Korea speaks korean.

Girls’ Generation’s debut

It was 2006. In the beginning it was nothing so serious. Those nine ladies looked like another group formed by nine cute and lovely young girls. Nothing thrilling or exciting about that! Then in 2009 the Single “Gee” came out. That was like a meteora. That song was the very first big huge success of the group. Actually it was one of the biggest success in K-pop History. Just to say, “Gee” music video was probably the first K-pop music video reaching 100 million views on Youtube EVER.

Since the song’s release, South Korea was obsessed by them. Those nine ladies became all of a sudden so big that they became the “South Korea National Group”.

“The Boys” and the beginning of K-pop fever

Since 2009 to 2011 Girls’ Generation created successful songs like “Genie“, “Oh!”, Run Devil Run” and “Hoot“. However, the biggest turning point was 2011 and “The Boys“. Technically is another song like the others. The amazing part is that with this song, our young ladies had the honor and privilegue to perform on the “David Letterman Show“. It was the very first K-pop group to be able to perform in an american show. And we are not talking about a local one show noboby knew, we are talking about “The Letterman”, THE SHOW at that time.

The key was not the performances itself. With that performance they paved the way for the next generation. Since that moment the world started to get interested in K-pop industry, creating an alternative to the classic Pop music we used to listen to.

K-Pop as a world wide phenomenon

Since that performance, they have never had the honor to perform again outside South Korea. But it’s irrelevant. What they did was enough to be in the top 10 of the “most influenced gropu of all time!”

I am one of the people around the world that fell in love with the K-pop thank to Girls’ Generation. It was 2010 and i watched “Run Devil Run”. Since that moment i listen to K-pop. I am not a huge or obsessed fan, but as soon as i listen to something good K-pop song, i will buy it. Like me, there were hundreds of thousand of people who have discovered K-pop in that period with the Girls’ Generation. Year, after year, performer after performer, K-pop have create something amazing.

I can say whatever i want. The key here are the numbers. Take a loom of BlackPink Youtube and Instagram profile, for example. More carefully, take a look where the comment come from under the videos and photo. You will recognize that we are talking about the entire world.

And all this success started because nine girls have performed in an american show, breaking the biggest wall K-pop had: making trought outside the country borders. Since then it was an exponecial growth!

Now we have K-Pop Groups like BTS or BlackPink that breaks records after records, both with the selling numbers and also with the Youtube Videos. Now K-Pop is so popular that the biggest group are able to reach 100 million views in 24 hours.

Meaning of Girls’ Generation.

When you talk about Girls’ Generation you need to see the bigger picture. Yes, the numbers are not as big as we are use to see today, but they did something unprecedent: they had so much success on the other side of the Pacific Ocean that people have started to listen to them. The rumors around K-pop were so big that an american show invited a korean group. That’s pretty fantastic, if you think about it. That performance was crucial, because young people started to listen and love them. But not only them, but also other K-Pop groups. And we know that if something works in the United States, then works almost automatically in Europe as well.

That performance was inside the pinnacle of their career. Since then, they were not so active as pop group anymore. All the member tried to defien themselves outside the music. Jessica Jung left in 2013 badly, other became actresses (Yoona, Sooyoung, Seohyun and later Tiffany), a chef (Yuri) or a full-time singer (Taeyeon and Hyoyeon). Officially, Girls’ Generation era is over. There’s still a sub-group, the “Oh!GG”, formed by Taeyeon, Hyoyeon, Yuri, Yoona and Sunny.

All the popularity K-pop has right now were not possible if Tiffany, Seohyun, Hyoyeon, Sooyoung, Sunny, Yoona, Yuri, Taeyeon and Jessica (her only until 2013) didn’t make their debut in 2006 and decide to put K-pop on another level.

Thank you Girls’ Generation!

See ya

Mauro

The Ironically All-Rounder
I'm pretty sure to know everything. If thre's nothing i don't know. be free to tell me!

2 thoughts on “Girls’ Generation (SNSD): K-Pop Goddess

  1. I used to listen to Girl’s Generation when I was younger. My favorite song to listen to was Mr. Mr. and I would watch their dance practice video of it.

    1. Mine are probably too much. I would say Run Devil Run, Hoot, Genie, Party, You Think, Holiday and Mr. Taxi. Also the Taeyeon And Hyohyeon solo careers are pretty dope.
      I mean, in ten years, they have produced some good music!

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