I was scrolling my WordPress homepage this morning. Between all the interesting posts i was reading, one have capture my curiosity and attention. The post comes from Christina Mihai‘s blog. It’s not about the post itself, but the statistics he showed. Before to even start, I HAVE NOTHING AGAINST THIS BLOGGER. I wish to have his numbers!! However, my brain has not stopped to think about that diagram! Let me explain.
Blog: It’s all about numbers?
That post captured my curiosity for one reason: his numbers. He has got something like 130 thousand followers. It’s a huge blog. I mean, 130 thousands people can easily fill the Wembley Stadium TWICE. This is ridiculous! The amount of people he was able to reach and bring to his community is absolutely amazing. I wish to have such a big community. That would be absolutely amazing. I can only imagine how busy my life would be with all that followers: between comments, likes and private messages, my day would be full of inspiration, joy, fun and gratitude. But we are not here talking about me. It would be great if i had this numbers, but i don’t.
Blog: Is the rate the key of success?
I have already talk about it in this post. However, this was related to Instagram. How about blogging? Is the blogging community different? Well, thanks to Mihai’s post, i can reflect about it. As i said he is 130 thousand followers. However, he’s got only 11 thousand views and 5000 visitors a month. Can we say that they are positive numbers? Well, there are two ways to see the situation.
One was is the number itself. We are talking about 5000 visitors every single month. This is a huge number and with this kind of audience, one can actually plan something economically. More than that, we are talking about 10 000 views, which means that with Google Ads one can have huge opportunity to make some money out of the blog. The second way is related to the numbers,the size and the behave of the community itself. Let me explain.
The Health of a Blog.
With 130 thousand followers he’s able to capture ONLY 5000 followers. We are talking about 4%. Which means that 4 followers out of hundred read what he has to offer. In addition to that, 11 000 views monthly are only two pages every visitors. Are those numbers great? Well, absolutely not! That blogger has maybe published hundreds of posts. And visitors read only two of them? That makes me mad. The problem is that we follow bloggers and we don’t help them in a good way. With 130 thousand follower, he should have 130 thousand visitors every single post. And every post must have 130 thousand likes and at least 130 thousand comments. This is how a healthy community should work. If i follow someone means that i want to interact with this or that creator. If i don’t left any kind of interaction, better not to follow.
This poor guy is doing a lot of work behind the scene to give new content, and 96% of his community is not reading. I know that maybe some of the community doesn’t receive the notification, maybe some accounts are dead accounts and maybe other don’t read WordPress too often, but we are talking about 96%! It’s a huge number.
It’s sad to think that people follow someone else, but then they don’t care what this person publishes. I’m not saying now that we have to be in front of a screen all day, patiently waiting new contents from all the blogger we follow. I’m just saying that if you follow someone, it would be appreciated that you interact with that blogger. You have no idea how often a like or even a comment can effect the moral.
Don’t ignore those who are working hard for you to give you something to read!